About Tulum

A Cosmopolitan Destination

Tulum has been recognized internationally for its gorgeous Caribbean beaches and fascinating archaeological sites. This coastal town is one of the nine municipalities that compose the state of Quintana Roo, and it is located in the tourist zone and heart of the Riviera Maya.

In 2019, Tulum was voted as the best beach destination in the world. And in 2012, it was nominated the best beach destination in Mexico and Latin American by the “World Travel Awards.” These titles have made Tulum a well-known destination worldwide.

Tulum is part of a marvelous Mayan history with magnificent facts and magic. People that visit this town are amazed by all the hidden history behind this beautiful coastal city.

Zamá, amanecer

Looking to tomorrow.


Which means “sunrise,” was the original name of the town we know today as Tulum.

Tulum has the most visited archaeological site in the state of Quintana Roo. It welcomed over 1,085,233 visitors in 2011, followed by Coba, San Gervasio, Cacchoben, and Kohunlich.

For many years, Tulum has been the most famous town in the Riviera Maya for tourists attracted by aquatic and other activities such as kite surfing, windsurfing, snorkeling, diving, and other attractions. Caves, cenotes, and other alternative treatments such as temazcal, are other popular attractions in Tulum.

You can find local and international cuisine in various exclusive restaurants located downtown and the hotel zone. There are also various eclectic clothing and souvenir boutiques that offer beautiful handmade crafts.

Tulum offers warm year-round water, with an average annual temperature of 25.5 ºC (78 ºF), and the sea’s temperature is approximately 27º C (80º F). The cenotes are colder but not impossible to swim in, and the average temperature is 24º C (76º F).

Tulum Statistics

28, 263 inhabitants



Annual growth


Main activity

3.5 millions

Annual visitors

6.2 days

Average stay


Available hotel rooms


Average annual occupation

Where do visitors come from?

United States




South America

Rest of the world

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